PRO TIP: Want to learn how to generate SQLs using LinkedIn Ads? Check out our podcast episode with Gabriel Ehrlich, Founder & CEO of Remotion.Ĥ. Always A/B test your performance and refine the campaign until you strike the best-performing strategies. However, don’t take this as a set-in-stone rule. LinkedIn recommends limiting your targeting to two options (aside from the location option).Īlso here are their general recommendations for how many people you should reach with each ad type if you’re just starting to advertise on LinkedIn: Using every targeting feature available on LinkedIn to find ideal customers and generate SQLs might be tempting, but it will actually do more harm than good to your campaign.
The former part helps ensure you’re getting in front of the people already researching or talking about your field and in turn, are more likely to take your desired action.” Demographics: Includes subsets age and genderĪndrew Clark of Duckpin says that LinkedIn has one of the best targeting capabilities, but to use them successfully you need to have a “thorough understanding of their audience’s watering holes, aka places they spend their time on the platform or elsewhere on the web, in addition to the usual demographic information.Interests: Includes subsets member traits and groups followed.Education: Includes subsets like schools, degrees, and fields of study.Company: Includes subsets like company name, company industry, company growth rate, company category, and company size.Experience: Includes subsets like job function, job title, job seniority, years of experience, and skills.Here are some examples of what you can set up: If you want to get more granular with LinkedIn ads and generate highly targeted leads, there are a lot of options you can leverage aside from location. On the other hand, targeting based on IP address allows you to reach those who are physically located in a specific area at the time they view your ad. Targeting based on a member’s profile location allows you to reach people who have explicitly identified themselves as being located in a specific area. LinkedIn offers two main options for location targeting – based on the location a member has included in their profile and targeting based on their IP address. state or country) or narrow it down to a specific city or metropolitan area. Since the “Location” field is the only obligatory targeting option that you need to fill in, make it a priority to find out exactly where your target audience is. Optimize Content for the Selected Ad Format.A/B Test Your Ads (And Its Elements Separately).Increase Your Reach with Custom Targeting Options.In this report, we’ll show you some of the best practices you can follow to maximize the success of your campaigns, sharpen your targeting, and optimize your ads.Īlso, we talked to some industry leaders and asked them to share their best LinkedIn secrets and tips. To succeed on LinkedIn, you need to know the right techniques that will help you dig deeper and smarter than the rest. With 4 out of 5 of its 900 million members driving business decisions and an audience that has twice the buying power compared to an average social media platform, LinkedIn has become a gold mine for generating leads and attracting ideal customers.īut as with most gold mines, the competition for striking gold is fierce.
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