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Remember that networking happens in person, online, and through other channels such as guest blogging, referring clients, and attending industry-specific events or conferences. Strong connections will help you generate the right type of business and not lead to problem clients or projects that aren’t a good fit. Other networks might include contacts at agencies if you do a lot of sub-work, through design conferences if you have a wide network, or individual clients that send a lot of business your way. If client work comes from other sources, develop those networks. If most of your business is local, attend meetups and networking events in your region. Spend some time putting yourself out there with intentional networking. What does your ideal client look like? Where do you find them? Step 6: Develop and Nurture the Right Networks Over time, you’ll get an idea of what client time looks like, how long certain projects take, and where you can focus on making the most money and getting creative fulfillment. From meetings to revisions to figuring out what exactly a client needs, you want to give yourself plenty of time to be successful (and not burn out right away). The first few clients and projects might take more time or work than you anticipate. While you are probably ready to jump in, it’s a good idea to start small.
And have a fallback plan if the freelance lifestyle ends up not being for you.
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How much income do you need to make it work? What about costs from healthcare to taxes to software and computers and marketing? What services and contractors do you need (legal, CPA, licenses, and insurance)?Ĭreate measurable goals to help you figure out if your plan is working. If you plan to enter into freelancing as a full-time job, you need a business plan and goals. But you still need to think about time, taxes, and the balance of revenue and expenses.
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If you plan to use freelance work as merely a side gig, a full business plan might not be necessary. It’s laying a solid business foundation to facilitate future success. So much of becoming a freelance graphic designer isn’t creative at all. You need to think about time, taxes, and the balance of revenue and expenses. Even if you don’t start using them right away, there’s a lot of brand value in owning your name – or business name – across the board. Step 2a: Claim everything out there you can with your business name, such as vanity URLs, social media handles, etc. This is a common path for many freelancers and shows how a strong personal brand can grow into and contribute to a business name or brand as well. As my business and reputation grew, I incorporated the freelance business. I started doing small freelance projects under my own name nearly a decade ago. There are pros and cons to both options – using your name or creating another company name – making it a personal choice of how you want to do business as a freelance graphic designer. (You might want to do the footwork for both if you are on the fence.) While you are doing this brand work, consider whether you plan to do freelance work under your name or create a business name. They might be the same (if you plan to do work under your name) or could include a business name that you represent.īuy a domain, create an email address, and establish an online presence as a graphic designer.
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You’ll need a strong personal and professional brand to make it as a freelance graphic designer. Step 2: Establish a Personal BrandĬonsider whether you plan to do freelance work under your name or create a business name.
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Feel free to note that it was part of work as a paid employee for that company if you like. You did that work too, even if it wasn’t as a freelancer and it is acceptable to include it in your portfolio. Step 1b: Don’t be afraid to use other paid design work in your portfolio, such as from a full-time job while you are establishing yourself. (They can also lead to more of the kind of work that you want to do.)
Sometimes these pieces can show your depth of work and love for design more than commercial jobs. Even unpaid projects that you have a personal connection to can be part of your portfolio. Step 1a: Include passion projects in your portfolio. You’ll quickly find that the type of work you showcase often results in similar inquiries for future projects. Use your portfolio as a showpiece to sell your work to potential clients. (If you plan to focus on print, don’t pack your portfolio with digital projects.) Only include projects and examples that are stellar examples of the kind of freelance work you want to do. While it can be tempting to dump everything you’ve done recently into a portfolio, be selective. A strong portfolio is a must if you plan to bring in clients on your own.
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